Welcome to another insightful journey on the HighLevel Experience Podcast, where we delve into the strategies and tools that empower digital marketing agencies and SaaS entrepreneurs. In this episode, I had the pleasure of speaking with Orien Daly, the founder of GHL University, an institution dedicated to maximizing the capabilities of HighLevel users through comprehensive training and innovative AI-driven solutions.

The Birth of GHL University: From Frustration to Innovation

Orien Daly's journey began out of frustration. Having worked with two major white-label support companies, he interacted with over a thousand HighLevel agency owners. This experience highlighted a significant gap: while marketing efforts attracted users to HighLevel, there was a lack of resources for the actual customers. This realization led Orien to create instructional videos for a snapshot he was selling, which eventually evolved into GHL University. Today, the university boasts over 350 customers and offers the ability to white-label its resources.

Leveraging AI for Business Growth

One of the standout features of GHL University is its use of AI to create personalized training experiences. By utilizing AI avatars, agencies can present training videos to clients in a more engaging and customized manner. This innovative approach not only enhances the learning experience but also significantly reduces the time and effort required for onboarding.

Insights from Working with Agencies

Orien's extensive experience working with over 2,000 agencies has provided him with invaluable insights into the challenges and pain points faced by HighLevel users. From the complexity of the platform to the struggles of agency owners trying to secure their first clients, Orien emphasizes the importance of understanding the market and providing real value. His advice is clear: engage in conversations, focus on solving problems, and remain flexible in your solutions.

The Future of AI in Business

As AI continues to evolve, its impact on the business landscape is undeniable. Orien and I discussed the potential for AI to displace millions of jobs while simultaneously creating new opportunities in AI engineering and data systems. For agencies and SaaS entrepreneurs, embracing AI is not just an option—it's a necessity. Those who adapt early will have a significant advantage in the rapidly changing digital landscape.

Commitment and Focus in Business

Orien's personal story of commitment and focus serves as an inspiration to many. From his decision to treat his business journey like med school to his innovative use of AI in training, Orien demonstrates the power of dedication and strategic thinking. His advice to new HighLevel users is simple: get your hands dirty, experiment, and don't be afraid to make mistakes.

Advanced Email Strategies and Best Practices

During our conversation, we also explored the intricacies of setting up HighLevel correctly, with a particular focus on email strategies. Orien shared his experiences with email deliverability and the importance of having a well-structured setup. By using dedicated sending subdomains and leveraging AI for personalized content, agencies can enhance their email marketing efforts and improve engagement rates.

Conclusion: Embrace the HighLevel Journey

As we wrapped up our discussion, Orien emphasized the importance of perseverance and finding a supportive community. HighLevel offers incredible potential for those willing to invest the time and effort to master its capabilities. Whether you're just starting or looking to refine your skills, GHL University provides the resources and support you need to succeed.

For more insights and to explore the offerings of GHL University, visit highlevelexperience.com/ghluniversity. Thank you for joining us on this journey, and we look forward to bringing you more valuable content on the HighLevel Experience Podcast.

By sharing these insights and strategies, we aim to empower our listeners to leverage HighLevel software effectively, driving business success and innovation in the digital landscape.