Welcome to another insightful episode of the HighLevel Experience Podcast! I'm Vit Muller, and today, I'm thrilled to share my conversation with Declan O'Reilly, a digital marketing agency founder, top-tier HighLevel affiliate, and content creator. Known as the GoHighLevelWizard, Declan is on a mission to demystify HighLevel and share real strategies for business growth. In this episode, we delve into the fundamentals of HighLevel, the power of service-based businesses, and the art of automation.
One of the key takeaways from my conversation with Declan is the importance of mastering the basics of HighLevel. Declan emphasizes that understanding how contacts work is crucial. "Once you understand how contacts work in HighLevel, it connects to literally everything else," he explains. This foundational knowledge is essential for leveraging the platform's full potential and avoiding the pitfalls of jumping into complex automations prematurely.
Declan's journey with HighLevel has led him to explore the potential of service-based businesses. He owns a hair salon in Northern Virginia, which he is building up with the intention of selling in the future. Declan believes that service-based businesses offer a tangible asset that can be sold for a significant profit. "Once you understand how business systems work and marketing works, you have a golden ticket to crush it with a service-based business," he shares.
Automation is a game-changer in the digital marketing landscape, and Declan has implemented several practices within his agency to ensure consistent value for clients. From automating review requests to leveraging AI chatbots, Declan's approach streamlines operations and enhances client satisfaction. "If you can automate local SEO and have AI reply to reviews while ranking your Google business profile, it's game over," he asserts.
While Declan initially tried his hand at various niches, he now advocates for a more focused approach. He advises new agency owners to start broad to gain experience and then narrow down to a niche that aligns with their expertise. "It's best to just try as hard as you can with one thing until it works," Declan advises, emphasizing the importance of persistence and focus.
Declan's strategy for agency success involves becoming the "house" for clients by integrating their entire business onto the HighLevel platform. By managing everything from payment processors to automations, agencies can create a sticky business model that clients are reluctant to leave. "If you run everything, they're not going to leave you because if they do, they'll die," Declan explains.
Declan O'Reilly's insights offer a wealth of knowledge for agencies looking to leverage HighLevel for business growth. From mastering the basics to automating processes and focusing on service-based businesses, Declan's strategies are both practical and transformative. For those interested in learning more, I highly recommend checking out Declan's YouTube channel, Go High Level Wizard, for more valuable content.
Welcome to another insightful episode of the HighLevel Experience Podcast! I'm Vit Muller, and today, I'm thrilled to share my conversation with Declan O'Reilly, a digital marketing agency founder, top-tier HighLevel affiliate, and content creator. Known as the GoHighLevelWizard, Declan is on a mission to demystify HighLevel and share real strategies for business growth. In this episode, we delve into the fundamentals of HighLevel, the power of service-based businesses, and the art of automation.
One of the key takeaways from my conversation with Declan is the importance of mastering the basics of HighLevel. Declan emphasizes that understanding how contacts work is crucial. "Once you understand how contacts work in HighLevel, it connects to literally everything else," he explains. This foundational knowledge is essential for leveraging the platform's full potential and avoiding the pitfalls of jumping into complex automations prematurely.
Declan's journey with HighLevel has led him to explore the potential of service-based businesses. He owns a hair salon in Northern Virginia, which he is building up with the intention of selling in the future. Declan believes that service-based businesses offer a tangible asset that can be sold for a significant profit. "Once you understand how business systems work and marketing works, you have a golden ticket to crush it with a service-based business," he shares.
Automation is a game-changer in the digital marketing landscape, and Declan has implemented several practices within his agency to ensure consistent value for clients. From automating review requests to leveraging AI chatbots, Declan's approach streamlines operations and enhances client satisfaction. "If you can automate local SEO and have AI reply to reviews while ranking your Google business profile, it's game over," he asserts.
While Declan initially tried his hand at various niches, he now advocates for a more focused approach. He advises new agency owners to start broad to gain experience and then narrow down to a niche that aligns with their expertise. "It's best to just try as hard as you can with one thing until it works," Declan advises, emphasizing the importance of persistence and focus.
Declan's strategy for agency success involves becoming the "house" for clients by integrating their entire business onto the HighLevel platform. By managing everything from payment processors to automations, agencies can create a sticky business model that clients are reluctant to leave. "If you run everything, they're not going to leave you because if they do, they'll die," Declan explains.
Declan O'Reilly's insights offer a wealth of knowledge for agencies looking to leverage HighLevel for business growth. From mastering the basics to automating processes and focusing on service-based businesses, Declan's strategies are both practical and transformative. For those interested in learning more, I highly recommend checking out Declan's YouTube channel, Go High Level Wizard, for more valuable content.
Disruptor Diaries
The source for motivation, inspiration and clarity for achieving success with HighLevel.
The HighLevel Experience Podcast is a weekly show that explores strategies, tools, and success stories relevant to agencies and SaaS entrepreneurs, especially those using the HighLevel platform. The podcast, hosted by Vit Muller, provides inspiration, practical business advice, and in-depth discussions on HighLevel’s latest features and updates. Each episode features a mix of guest interviews, insights on tech tools, and actionable advice to help agencies grow and succeed in the digital landscape. The podcast's unique segments, like "Move the Needle," "The Beef," and "3 Under 3," offer listeners opportunities to learn from impactful stories, discuss HighLevel's software strengths and challenges, and gain insights into strategies and tools tailored to boost agency performance. The target audience includes digital marketing agencies, SaaS founders, and HighLevel users who want to stay updated on industry trends, client management, and scaling strategies. In essence, the HighLevel Experience Podcast is a go-to resource for entrepreneurial insights, offering guidance for anyone looking to leverage HighLevel software to drive business success and innovation.
HighLevel® is an all-in-one platform that has everything you need to automate your sales, marketing, and business. You can build and automate your website, funnels, landing pages, SMS marketing campaigns, email marketing, search engine optimization and so much more!
IMPORTANT: You'll need to mention our referral code when you fill that form. Our referral code is STANDOUTFROMTHEPACK If you get stuck get in touch, it's important you do this right so that we can grant you access to our exclusive offer mentioned on this page.
© Copyright 2025. VITFIT Pty Ltd trading as The High Level Experience Podcast. All rights reserved.
Disclosure: I am an independent entity from HighLevel. I am not an agent or employee of HighLevel and have no authority to make binding contract or represent HighLevel. I receive referral payments from HighLevel. The opinions expressed here are my own and are shall NOT be interpreted or considered as representations, guarantees, or statement by HighLevel LLC.