In the latest episode of the HighLevel Experience Podcast, I had the pleasure of speaking with Jade Olivia, a dynamic force in community engagement and marketing automation. With a background that spans professional dancing, coaching, and music, Jade has taken her passion for connecting people and applied it to the digital space. Her journey is a testament to the power of community and how it can be harnessed to drive business success.

From Dancing to Digital: Jade's Unique Journey

Jade's transition from coaching varsity dance teams to becoming a leading expert in online community engagement is nothing short of inspiring. Her journey was sparked by a series of personal failures and a late diagnosis of ADHD, which she now embraces as her superpower. During the COVID-19 pandemic, Jade took a leap of faith, quitting her job and starting her own business. She discovered her knack for automation and community management, which led her to become a consultant in this area.

The Importance of Community in Business

In our conversation, Jade emphasized the critical role communities play in business. She highlighted that while many entrepreneurs recognize the value of communities, they often treat them like social media platforms, which is a mistake. Unlike social media, where the spotlight is on the individual, online communities should focus on the members, allowing them to connect and engage under the umbrella of your thought leadership.

Jade's 3-Step Framework for Community Engagement

Jade shared her 3-step framework for building thriving online communities: Define, Design, and Deploy.

Define

The first step is to clearly define the purpose of your community. It's essential to understand what your community will talk about and how it will serve your business. A community should not be added just because it's trendy; it must have a clear function and purpose.

Design

Once the purpose is defined, the next step is to design the community's structure. This involves planning the logistics, flow, and strategy for engagement. Jade likens this to hiring a party planner to ensure a seamless experience. The design phase is about creating an environment where members can interact naturally and meaningfully.

Deploy

The final step is to deploy your community strategy using automation. This involves setting up workflows and systems to ensure consistent engagement and participation. Automation helps track member progress and encourages interaction, making the community a self-sustaining ecosystem.

Leveraging Automation and Data

Jade also discussed the importance of leveraging automation and data to enhance community engagement. By tracking member progress and using strategic calls to action, community managers can foster a vibrant and interactive environment. Automation not only streamlines processes but also provides valuable insights into community dynamics.

Conclusion

Jade Olivia's insights into community engagement offer valuable lessons for entrepreneurs and SaaS founders looking to build thriving online communities. Her 3-step framework provides a practical roadmap for transforming communities into powerful business assets. By focusing on member engagement and leveraging automation, businesses can create communities that drive growth and foster lasting connections.

For those interested in learning more about Jade's approach, she offers a free community tracker tool to help measure and optimize community engagement. Visit highlevelexperience.com/community-tracker to access this valuable resource.

Final Thoughts

As we wrap up this episode, I encourage you to reflect on the role of community in your business. Are you leveraging its full potential? If not, consider implementing Jade's framework to unlock new opportunities for growth and connection. Thank you for tuning in to the HighLevel Experience Podcast, and stay tuned for more insightful episodes.