Hey there, fellow HighLevel enthusiasts! Vit Muller here, and today I want to dive into a topic that's often overlooked but absolutely crucial for anyone running email campaigns—email deliverability. I recently had the pleasure of chatting with Matt Ratliff, a name that frequently pops up whenever email deliverability is mentioned in the HighLevel community. Matt's expertise in this area is unmatched, and he shared some invaluable insights that I think you'll find incredibly useful.

Understanding the Email Deliverability Challenge

Let's face it, email deliverability can be a bit of a mystery. You might be sending out emails left and right, but if they're not landing in your recipients' inboxes, all that effort is going to waste. Matt pointed out that many people take email for granted, especially when migrating to HighLevel from other platforms like ActiveCampaign or Keap. They often forget the essential steps needed to ensure their emails are seen, leading to tainted domain reputations and a host of other issues.

The Common Pitfalls

One of the biggest mistakes Matt sees is people blasting their email lists without proper setup. This not only damages your domain reputation but also compounds over time, making it harder to recover. Matt emphasized the importance of understanding best practices and taking the time to set things up correctly from the get-go.

The Technical Setup

Now, I know the technical side of things can be daunting, but it's where you need to start. Matt shared his recipe for success, which includes setting up SPF, DKIM, and DMARC records. These authentication records are crucial for protecting your domain and ensuring your emails are delivered. Matt also recommends using Mailgun directly for more control and access to support, although Lead Connector Email is still a solid option.

Building and Maintaining Your List

Once your technical setup is in place, it's all about building and maintaining your email list. Matt highlighted the importance of monitoring your open rates and identifying disengaged contacts. He even built a tool to help with this, which we discussed in detail. The key takeaway? Keep an eye on your list and make adjustments as needed to maintain high deliverability rates.

The Balance Between Ease of Use and Control

As someone who resells HighLevel, I understand the appeal of keeping things simple for clients. However, Matt made a compelling case for using Mailgun directly, especially for those who want more control over their email strategy. It's all about finding the right balance between ease of use and the level of control you need.

Conclusion

Email deliverability is a critical component of any successful marketing strategy. By following Matt's advice and taking the time to set things up correctly, you can ensure your emails reach their intended recipients and drive the results you're looking for. If you're interested in learning more about Matt's Email Engagement System, be sure to check out highlevelexperience.com/emailengagementsystem.

Thanks for tuning in, and as always, feel free to reach out if you have any questions or need further guidance. Until next time, keep those emails flowing and your domain reputation strong!