In the latest episode of the HighLevel Experience Podcast, I had the pleasure of speaking with Jason Orban, a seasoned entrepreneur and the mastermind behind GHL Power Tools. With nearly two decades of experience in web design, digital marketing, and more, Jason's journey is a testament to the power of creativity and adaptability in business. In this article, we'll explore the key insights from our conversation, focusing on how agencies can leverage smart tools and strategies to drive growth and success.

The Power of Creativity and Adaptability

Jason's journey is marked by a common thread: creativity. From building marketing agencies to designing props for films, his ability to think outside the box has been a driving force behind his success. When COVID-19 hit and disrupted the fitness niche, Jason didn't panic. Instead, he pivoted and discovered new opportunities with the HighLevel platform. This adaptability led to the creation of GHL Power Tools, a suite of tools designed to help agencies and local businesses thrive.

Building GHL Power Tools: A Focus on Reviews and Customer Engagement

One of the standout features of GHL Power Tools is its smart review system. Jason identified a gap in the market for a more intuitive and effective review system, leading to the development of a tool that simplifies the process for both businesses and customers. By segmenting happy and unhappy customers, businesses can gather valuable feedback and encourage positive reviews on platforms like Google and Yelp.

Strategies for Brick and Mortar Businesses

For brick and mortar businesses, Jason emphasizes the importance of proactive customer engagement. Many businesses are passive in their approach to gathering reviews, relying on signs and hoping customers will take action. Jason's solution? NFC tap cards that streamline the review process and capture customer information for future marketing efforts. This innovative approach turns anonymous customers into valuable contacts, opening doors for targeted remarketing through email and SMS.

The Subscription Model: A Game-Changer for Customer Retention

Subscription models have revolutionized industries, and Jason sees immense potential for their application in service-based businesses. By offering subscription tiers, businesses can provide consistent value to customers while ensuring a steady stream of revenue. This model not only alleviates pressure on businesses but also enhances customer loyalty and lifetime value.

Simplifying Offers for Maximum Impact

Throughout our conversation, Jason highlighted the importance of simplicity in agency offerings. By productizing services and focusing on core solutions, agencies can avoid overwhelming clients and streamline their sales process. This approach not only makes it easier to communicate value but also positions agencies for scalable growth.

Conclusion: Key Takeaways for Agency Success

Jason Orban's insights on the HighLevel Experience Podcast underscore the importance of creativity, adaptability, and simplicity in driving agency growth. By leveraging smart tools like GHL Power Tools and embracing innovative strategies, agencies can enhance customer engagement, streamline operations, and achieve lasting success.

For those looking to explore the full range of tools and strategies discussed in this episode, visit highlevelexperience.com/ghlpowertools to learn more about GHL Power Tools and how they can transform your agency's performance.